If you’re just starting, getting a new client will frustrate you.
Because you have no byline on any reputable website. No portfolio. Clients won’t trust your promises in your pitches. Bylines are the content pieces you wrote that have a line directly under the post’s title. Your name appears on the line and it credits you as the author.
A potential client wants more money from her content distribution through your writing talent. For instance, having her post rank Google’s first search results page for a topic keyword will attract target customers. It’s not that hard, and you can do it.
It gets easier once you have many bylines ranking impressively on this first page of Google. Finding a client as a freelance writer gets more competitive every year for beginners, but you’ll make that easy through these steps:
Use a Platform
As a customer, you can’t buy foodstuff at a pleasing rate without hitting the market. You’d need to market your offer. But how qualitative is this writing offer?
For starters, freelance marketplaces like Upwork and Fiverr are good. You barely need to sign up and follow the promptings to build a profile. You can spy on the freelance profiles of other professionals in your industry to know what works now.
Network with Other Freelancers in your Niche
Since I began online marketing in 2017, nothing helped better than the influence of my colleagues. I have already sealed millions in deals and got referrals that built sufficient proof, testimonials, and experiences. Network with others in a common community. Share jobs, experiences, ideas, and issues you face.
Don’t miss feedback. When a client refuses to write you feedback after being satisfied, try something: I hate doing this, and I rarely do it, but if any client shows you indifference about giving you feedback, volunteer to help the client write the feedback, then send him to edit it to his taste.
Feedback/testimonials are priceless.
Reading shapens your language use. It also exposes you to a better understanding of the subject you’re reading on.
Jon Morrow, the CEO of Smartblogger, once said he improved his writing skill probably because he used to write every day for a year (at a stretch). Reading brings theoretical insights. Practising what you discovered will shape your experience.
I’d recommend publishing what you write as guest posts on websites so you can start building your bylines. You’d need to pitch websites of low to average Domain Authorities for easier content distribution exercise.
Landing a new client as a freelancer may look hard due to the stress behind building a mind-blowing portfolio that’ll convince a potential client. But it only gets easier, especially with determination, consistency, and dedication.
Following the strategies above will set your ball rolling.