I’ll be honest with you. Getting your works read in this world full of noise is difficult.
How you title your content will tell if people will read it. Your content’s headline reflects its quality. We often neglect the headline while writing, and we assume it’s not important we (even) spend hours crafting a headline.
You can sacrifice weeks in creating your content. You can invest thousands of dollars on paid ads. If the headline isn’t attractive enough, your target readers won’t read it.
I once tried four rare catchy headlining strategies on Nairaland Forum’s comment section, and it converted about one thousand leads in less than an hour.
Here are they:
How to Professionally Write a Catchy Headline
Splash a Taste on Your Title: Make it Sweet or Bitter
Scientists found how the human brain doesn’t easily detach its concentration from a taste. Appeal to the tongue of your readers with tasty words in the title. ‘Honey’ and ‘Aloe vera’ are two different taste words, for example.
Your post becomes irresistible when you appeal to the sense of taste with your headline. It’s like a trap that entangles your reader. This time, you don’t work on her consciousness but rather her subconscious part.
Have you ever caught a glimpse of a headline, locked your phone, and again rushed back to open the phone?
As a Travel writer, you decide to address some challenges Nigerians face, “5 Sour Experiences with Boarding Kèkę Márúwá” will engage massive traffic.
Your reader remembers how bad he felt when he last tasted a sour stew.
Press Her Emotional Button
Imagine driving your reader to tears with just your topic. Topics like:
- How I Finished With a First Class with No Sponsor
- I Lost My Two Hands Two Days Before a Guitar Performance, but this Happened.
You can always make your headline emotionally inclined. Spend hours tweaking your headline over and over again till it catches the depth of the soul.
Everyone operates on an emotional level. You can influence emotion with a catchy headline.
Have you ever wondered why people gather to view an accident scene even when they have nothing helpful for the casualties?
I once saw a terrible accident where over 80 people converged to poke their noses while watching them die. They kept clanging their dirty teeth with no assistance.
Just like that, they’ll want to poke their noses to see what’s actually going on in the details introduced by your emotional headline, too.
Strike That Curiosity Chord: Make Her Pant Like a Student Who Hears Exam Result is Out
Years ago, I knew how I felt when I received the call that UTME results were out. This was my third attempted exam. When your reader senses a piece of radical information about what majorly bothers her, she won’t think twice than to storm your content and share it with her colleagues on the media platforms.
Understand well what matters most to your readers. When you understand what matters to them; what takes their bigger fraction in a 24-hour day; what they crave, you’ll strike curiosity.
If you write fiction, a creative headline that’ll catch you entertainment-craving readers is:
“He Almost Raped His Dad. See What Actually Happened“.
This instance will make a fan of fiction rush to read a piece titled with such.
Shorten your Catchy Headline
Your headline becomes more powerful when it’s concise. You can always shorten it effectively when you spend more time on it.
I once spent two days editing my headline.
When your title is not catchy enough, it already appeared elsewhere, before OR it makes no relevance.
Use numbers to show solid takeaways.
Employ emotional objectives to appeal to your reader’s challenge.
Just ensure you answer the question of what, why, how, or when as you make an audacious promise with your headline.
Have you ever spent a lot of time editing a headline to make it catchy?